Simplicity is a prominent aspect of my life and my work. Some however think the word “simple” or the term “simplicity” means easy or unchallenging. While I’m not one to completely disagree with them, especially when the use of the word could be accounted for in that way, simplicity to me and within myself and what I do, is more about uncomplicating and genuinely understanding the world around you. Looking at something, someone or some occurrence in your life and understanding the true, undeniable meaning of it. Getting to the bare bones, unraveling and interpreting what or whom is presented in front of you and taking a step back and thinking before and after your actions and the actions of others. And that, in a lot of ways, is not always as easy or as effortless as you would hope.
The reason I’m explaining this above is because I reached a point in my career that my old Atlas identity wasn’t speaking volumes enough with who I really am and what I love to do with the art and design I produce. When I branded myself as Atlas it was because I wanted something unique, unabridged and my own. Their were other artists and designers out their with my name (Brian Nelson) and I didn’t want to be lost in that crowd. In some ways, when I look back on it now it was selfish of me to think that way. Atlas was crowned with profuse meaning and will always be special to me because it was me and it was my personal brand that I created at the start of my career. It has lasted for a few, unforgettable years that have been crucial in my development not only as a designer, but also as a man just trying to make his mark on the world. I wore that brand with pride and that pride will always be a part of me, but it was time for a change. It was time to simplify.
What could be more honest and uncomplicated than me, my name, my identity? I am who I am and I love what I love and there is no changing that. Learning to embrace who you truly are takes courage and that courage leads to a passion-filed life. Design is just one passion of mine, but it’s a substantial one that reverberates throughout my everyday life. It’s a part of me, it’s a part of my brand as a designer and as a human being and it’s something I can’t change and don’t want to. This is where I have landed within my thoughts, my career and my life. It’s all umbrellaed under who I am, Brian Paul Nelson.
A bunch of new work is coming over the course of this year…stay tuned.