A different take than your ordinary sub restaurant chain, Durango Subs was created utilizing all natural and made-from-scratch ingredients for carefully, hand crafted recipes. The interest from its founder to create a restaurant that revolved around a Wild West theme further solidifies the company’s efforts in doing business and creating food with integrity and hard work. Much like the Wild West civilizations of the past, Durango Subs was raised from the ground up by hands willing to put forth an honest effort.
Many different pieces came together for the restaurant so a brand guideline book was established to house the specifics on where and how the brand could be used. Throughout the book the viewer will notice logo, color and typography usage requirements, as well as building, packaging, catering and uniform specifications. Other items such as a stationery system, gift card set and a menu were created.