Day In, Day Out

Taking it's name from the geographical meridian, or line of longitude on the Earth's surface, Meridian Watches is a time-driven company producing timeless accessories. Their minimalist approach to aesthetic derives from the belief that if time is infinite and unstoppable, their work should be as well. The logomark and identity system explores the bounds of earth's latitude and longitude, along with the sun and moon that sets and rises from the horizon.