Alta Foundry

Live Where Nashville’s Going Next

A stone’s throw from Nashville’s rapidly developing Charlotte Avenue, Alta Foundry is an apartment community that offers residents both a distinct environment and swift access to the city’s best.

Formerly the industrial heart of the city, the surrounding area is now home to a growing community—including craft breweries, distilleries, and a world-class music venue. Rooted in possibility and designed for tomorrow’s Nashville, Alta Foundry is the apartment community known for welcome seclusion amidst a redefined, burgeoning neighborhood.

Collaboration Included
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Brand Strategy
Brand Identity
Brand Messaging
Environmental Signage
Print Design + Materials
Social Media Templates
Stationery Suite
Swag Design
Wayfinding Design
Website Design

Taking cues from the city’s influential history in letterpress printing, the identity system is rooted in strong typography that feels hand-forged and meticously set.

The brand colors center around a hardy, yet versatile orange that is grounded by a rich plum, and timeless ivory palette. Akin to the neighborhod, the colors balances between respite and hard-working.

While exploring the neighborhood, we also discovered it’s pioneering past as a small community that hunted and lived off the land. As a nod, a hand-drawn pointer dog became the community hero—a symbol of direction, charm and independence for a neighborhood that prides itself on doing things their own way.

And of course, Alta Foundry is also pet friendly.

A simple wayfinding system was created to work in harmony with the building’s planned designs and amenities.