Champion of Yes

Arthritis is a thief. People with arthritis know this full well. It steals everyday joys and longterm dreams. It isolates and ostracizes. It is painful. It induces a spirit of “No.”
The Arthritis Foundation knows that it doesn’t have to be this way. They are in a unique place of authority and action, with the core purpose of conquering arthritis—ultimately finding a cure, but also fighting for the everyday victories. Champion of Yes sums up the essence of the brand and serves as the tagline. The bold meaning behind this message resonates in everything the Arthritis Foundation and their constituents stand for. Charting the course for the arthritis community, and helping families develop personalized plans for saying yes—day after day.

Designed in collaboration with Jonathan Lawrence at © Matchstic