To be Clear is to be Kind

The Department of City Planning in Atlanta wanted refreshed public notice signs to better engage with its citizens on the expansive development happening around the city.

The old signs lacked clarity and were difficult read, ultimately undermining their importance. Our goal was to improve their obscurity by maximizing their visibility. A simple and distinctly identifiable solution was created to quickly command attention and direct citizens towards the proper notifications.

Featured on Fast Company's Design.Co and on Grilli Type

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Collaboration Included
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Brand Strategy
Brand Identity
Environmental Signage
Print Design + Materials

Working alongside Commissioner Tim Keane, a clear and sensible visual system was designed to create a look that was unexpectedly engaging, yet flexible for a wide range of use-case scenarios.

Visual hierarchy was used by adhering to a grid and highlighting large, custom letters and vivid colors that clearly categorized the collection.

The new signs can be seen throughout the city and bring clarity where there was once confusion or indifference. The welcoming responses has been encouraging and further proves that thoughtful, responsible design is what Atlanta and it's residents need and deserve.