The Bold Monk Brewing Co. is a brewery, restaurant and beer garden located in Atlanta’s revitalized Upper Westside neighborhood. Inspired by traditional Belgian Trappist style brewing, they offer a unique range with updated tastes.

With a bold spirit behind their vision, they infuse these traditions with a modern sensibility and youthful wisdom. An identity for the brewing company and it’s featured beers were designed to highlight this approach and ensure the brand felt engaging, conversational and proud with a humbling attitude.

After the success of their inital offerings, Bold Monk released two new summer ales. The illustrations take on a playful approach to reflect the lighter, brighter notes that accompany the season.

To appeal to their audience’s diverse palette, Bold Monk also brews non-trappist style beers. A secondary design collection was created to distinguish these differing profiles. Keeping to the classically modern and simple directive, a custom blackletter alphabet was developed along with a self-inspired story wrapped around each can. This design element was influenced by the unraveling of ancient scrolls that reveal its engaging text.

Occassionaly, Bold Monk features beers that run on a reserved scale. To highlight the lore of these offerings, a matte black bottle was designed along with a gold foil-stamped label. A peaceful and spiritual in stature monk was illustrated for the pale ale offering, Vow. He is not without his bold intentions however, as his tablet states ‘I Bind to Myself thy Glory of Beer’s Spirit’—connecting him to the overall family.

To ensure the brand remains consistent as new beers and elements are produced a thorough identity guidelines was created. These guidelines outlined and set parameters for the company’s brandmark, color palette, typography, illustration style, the design of the cans and messaging.