Clear View is an Atlanta based property inspection team known for their unrivaled speed, accuracy and reliability. In an industry full of ever-changing rules and regulations they clearly guide property managers through the entire inspection process to ensure their property safe and up to code.

A comprehensive brand strategy was created to align the Clear View team internally and to support a cohesive visual identity. To capture the brand’s purpose of clearly guiding property owners through inspections, we drew inspiration from utilitarian design moments found in subways, transit centers, and city ordinances that help people move safely and efficiently daily.

The core of the identity is Clear View’s bold new symbol. Combining the C and V letters reveals a confident, forward moving arrow signifying the clear and action-oriented steps towards property safety.