Peachtree Group

Where Experts Go to Grow

Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures.

They have executed hundreds of investments since inception with a focus on real estate acquisition, development, and lending. Today, they manage over $2 billion in equity, augmented by services designed to protect, support, and grow their investments.

The firm asked for a top-down approach starting with a thorough brand strategy followed by a sharp visual system to level-up their identity and further distinguish themselves from the competition.

Collaboration Included
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Brand Strategy
Brand Identity
Brand Messaging
Environmental Signage
Presentation Design
Print Design + Materials
Social Media Templates
Stationery Suite
Swag Design
Website Design

Peachtree Group’s original symbol was rooted in legacy, but felt busy, especially at smaller sizes. While keeping the equity of the tree grounded, the updated mark is now simple, clear, and smart as it grows into a capital P letterform. The new logo now succinctly champions the brand’s position to drive growth through deep expertise and strategic foresight.

Before

After

A collection of patterns and linework using leaves, roots and arrows was created to add visual interest and represent Peachtree Group firmly planted growth.