Brian Paul Nelson, LLC
Graphic Art           Identity Design           Daily Drawings           Info           Mini-Mart ︎

Totem





Be There for Everyone


In an industry dominated by benefits management giants offering standard-issue (“benefits-in-a-box”) plans, Totem has set itself apart with a more customized, nimble approach. 

Totem helps clients navigate the complexities of a changing industry by creating personalized solutions that serve actual needs. Taking ownership, their offerings are rooted in serving their customer’s needs with transparent and responsive human communication.

A complete overhaul of the brand was established to engage the character of their name and the loyal, relationship-driven personality of their vocation. 
















Describing themselves as “flexible” and “possibility-seeking” in a market that often feels stifiling, Totem’s creatively responsive persona comes to life through unique face symbols that stack in a metaphorical totem. These faces populate the brand to create an approachable lure while leaving an enduring impression.




























Brian Paul Nelson, LLC in partnership with © Matchsic




© 2020 — Brian Paul Nelson, LLC 
studio@brianpaulnelson.com
904.612.6750

Atlanta, GA 30307