UPS Brand Illustrations

Working alongside my good friends at Matchstic, I was tasked with overhauling and expanding the UPS global brand illustration identity. At the heart of the project, UPS was in need of an approachable look and feel that represented the diversity of its employees and customers across the world.

As a result, the illustrations were carefully crafted with friendly expressions of people on the move, and engaged in conversation. While 2-D in form, scenes are layered with perspective elements in mind to create an atmospheric depth of field.