https://brianpaulnelson.com Brian Paul Nelson, LLC Mon, 09 Sep 2024 15:43:52 +0000 https://brianpaulnelson.com en https://brianpaulnelson.com/About Fri, 12 Jun 2020 15:32:35 +0000 Brian Paul Nelson, LLC https://brianpaulnelson.com/About Brian Paul Nelson,&nbsp;LLC An identity design, art, and illustration studio helping make sense of things for people, places, and brands. Based in Atlanta, GA. Collaborating world-wide. https://brianpaulnelson.com/Graphic-Art-Identity-Design Fri, 12 Jun 2020 15:32:35 +0000 Brian Paul Nelson, LLC https://brianpaulnelson.com/Graphic-Art-Identity-Design Identity Design Brand Identity Design &amp; Strategy View Case Studies <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cb2d1287db884bd74f13f5ce33a423bcc8aa678a2fe3bfbce76e9b2f1b12c3e1/07_Totem_Businesscards_BPN_Thumb.png" data-mid="199558737" border="0" src="https://freight.cargo.site/w/1000/i/cb2d1287db884bd74f13f5ce33a423bcc8aa678a2fe3bfbce76e9b2f1b12c3e1/07_Totem_Businesscards_BPN_Thumb.png" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ee07ab45505cf0a0c8f4932f9b3d371622ea0395e449f0c60ca1315a172bfb8b/00_AJC_Thumb.jpg" data-mid="245704874" border="0" 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data-src="https://freight.cargo.site/t/original/i/ce8c237fbaab1ee1ea80cea91cb32d275a7f592c68083c0dab2951323e20b81f/Thumb_TheBreman_BPN.jpg" data-mid="210364602" border="0" src="https://freight.cargo.site/w/1000/i/ce8c237fbaab1ee1ea80cea91cb32d275a7f592c68083c0dab2951323e20b81f/Thumb_TheBreman_BPN.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/13a3b6aeedd127f8c273b11c49b2060fece217003c44ca1038c4010ffdb634e2/Thumb_PeachtreeGroup_Notecard_BPN.jpg" data-mid="210364626" border="0" src="https://freight.cargo.site/w/1000/i/13a3b6aeedd127f8c273b11c49b2060fece217003c44ca1038c4010ffdb634e2/Thumb_PeachtreeGroup_Notecard_BPN.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/21bf3416e896a1bd8a64551218c7d47b0c17dc601918a7c9c15aedcff30c6c76/13_Epic_TruckRamp_2000.png" data-mid="199558729" border="0" 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data-src="https://freight.cargo.site/t/original/i/6ab65ab6729989f61cf5fee372fcd126c671b4366bbb43c8e78a78a3c2d3f323/00_BPN_Manna_Thumb.png" data-mid="200092156" border="0" src="https://freight.cargo.site/w/1000/i/6ab65ab6729989f61cf5fee372fcd126c671b4366bbb43c8e78a78a3c2d3f323/00_BPN_Manna_Thumb.png" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5b32b68ea1142e17d47101101e62ea439d3974601c2f4887cde6d2a88daa9b37/04_GoodKey_Poster_2.png" data-mid="116534806" border="0" src="https://freight.cargo.site/w/1000/i/5b32b68ea1142e17d47101101e62ea439d3974601c2f4887cde6d2a88daa9b37/04_GoodKey_Poster_2.png" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c8fd3327c178d5ace451fbfd29092e705605bcc6a954745b0938d36af815715f/02_Minhwa_Bottle_BPN.jpg" data-mid="245704953" border="0" 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data-src="https://freight.cargo.site/t/original/i/befd64e1ebcf748d3288becf1f2861b43e19cfa7cdecaf90c54d46b36a3f1549/HRF_Thumb_BPN.jpg" data-mid="210364615" border="0" src="https://freight.cargo.site/w/1000/i/befd64e1ebcf748d3288becf1f2861b43e19cfa7cdecaf90c54d46b36a3f1549/HRF_Thumb_BPN.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7146692b755e064ad213b34b65f903a3fd3caaca50025ef799eb8ea8b5e23109/RadicallyRelevant_11_Thumb.jpg" data-mid="245704914" border="0" src="https://freight.cargo.site/w/1000/i/7146692b755e064ad213b34b65f903a3fd3caaca50025ef799eb8ea8b5e23109/RadicallyRelevant_11_Thumb.jpg" /> Art &amp; IllustrationIllustrations, Editorials, Drawings, Paintings &amp; Murals View Work <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/84d433162451c793b1b879246c94a74eb24b34865e7c6061c10aa2431df3344d/Desert_Painting_BPN.png" data-mid="74539381" border="0" src="https://freight.cargo.site/w/1000/i/84d433162451c793b1b879246c94a74eb24b34865e7c6061c10aa2431df3344d/Desert_Painting_BPN.png" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/258367abbe58c45ce506396eacf7989bd9057ab71ca4e01459d04fdd7655cbd1/Feel_the_Rhythm_BPN.png" data-mid="74539383" border="0" src="https://freight.cargo.site/w/1000/i/258367abbe58c45ce506396eacf7989bd9057ab71ca4e01459d04fdd7655cbd1/Feel_the_Rhythm_BPN.png" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/76dcf39981e8751eb6323e546257c494cfccb2c87b2e130497234d765652b9ce/Creation_of_Woman_BPN.png" data-mid="112044614" border="0" src="https://freight.cargo.site/w/1000/i/76dcf39981e8751eb6323e546257c494cfccb2c87b2e130497234d765652b9ce/Creation_of_Woman_BPN.png" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/71ee1cd899f951de2342a114c6ae97a288e1aff8c10c1dc675155b5f6ee8f9d4/Walmart_Mural_BPN.png" data-mid="74539386" border="0" src="https://freight.cargo.site/w/1000/i/71ee1cd899f951de2342a114c6ae97a288e1aff8c10c1dc675155b5f6ee8f9d4/Walmart_Mural_BPN.png" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a727f0724af555d275d0748b07b65fc354b595be529a32e6e6f63333f44c7a1c/Brother_in_Arms_BPN.png" data-mid="74539380" border="0" src="https://freight.cargo.site/w/1000/i/a727f0724af555d275d0748b07b65fc354b595be529a32e6e6f63333f44c7a1c/Brother_in_Arms_BPN.png" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/03a868214bc0ea9e40bf27cf2fc82f9de821ea3de56b22efd4541bd854a54e5e/Northface_Drawing_BPN.png" data-mid="74539384" border="0" src="https://freight.cargo.site/w/1000/i/03a868214bc0ea9e40bf27cf2fc82f9de821ea3de56b22efd4541bd854a54e5e/Northface_Drawing_BPN.png" /> https://brianpaulnelson.com/Daily-Drawings-Studio-Store Fri, 12 Jun 2020 15:32:36 +0000 Brian Paul Nelson, LLC https://brianpaulnelson.com/Daily-Drawings-Studio-Store Daily DrawingsDrawing is a daily practice at the studio. View Selections <img width="2000" height="1554" width_o="2000" height_o="1554" data-src="https://freight.cargo.site/t/original/i/970a338799066a9a788ae6ee9dc8a5e977951cabf44cdb11c848134cd2aa3703/Go_West_BPN.png" data-mid="74534188" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/970a338799066a9a788ae6ee9dc8a5e977951cabf44cdb11c848134cd2aa3703/Go_West_BPN.png" /> <img width="2000" height="1554" width_o="2000" height_o="1554" data-src="https://freight.cargo.site/t/original/i/daa9c64ec39675f44a35286074504f84e2904767bd766f8785945baa323560db/Needles_Pins_BPN.png" data-mid="74534190" border="0" src="https://freight.cargo.site/w/1000/i/daa9c64ec39675f44a35286074504f84e2904767bd766f8785945baa323560db/Needles_Pins_BPN.png" /> <img width="2000" height="1554" width_o="2000" height_o="1554" data-src="https://freight.cargo.site/t/original/i/80d0d91bee725e909f89cb1fbd4cfba7f4355be8605266fefe57f00acc8e8a70/Jumping_Sharks_BPN.png" data-mid="74539731" border="0" src="https://freight.cargo.site/w/1000/i/80d0d91bee725e909f89cb1fbd4cfba7f4355be8605266fefe57f00acc8e8a70/Jumping_Sharks_BPN.png" /> <img width="2000" height="1554" width_o="2000" height_o="1554" data-src="https://freight.cargo.site/t/original/i/f15f14b719acfa58daba32a2c59f2291170db77ab266047457b2fffb57e09f34/Longboard_BPN.png" data-mid="74534189" border="0" src="https://freight.cargo.site/w/1000/i/f15f14b719acfa58daba32a2c59f2291170db77ab266047457b2fffb57e09f34/Longboard_BPN.png" /> <img width="2000" height="1554" width_o="2000" height_o="1554" data-src="https://freight.cargo.site/t/original/i/112fcdc6442647544657793a61daab1f72acc6f131fd734ab0b9a7c0cae213f5/Collecting_Tears_BPN.png" data-mid="116540787" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/112fcdc6442647544657793a61daab1f72acc6f131fd734ab0b9a7c0cae213f5/Collecting_Tears_BPN.png" /> The StudioHere to serve. Let’s create the future together. Contact<img width="2000" height="1187" width_o="2000" height_o="1187" data-src="https://freight.cargo.site/t/original/i/18113815822acd14a8a970c49667702dc106e8a24cc34abfacaf97840611cd5f/Nelson_Portrait_Web.png" data-mid="245986334" border="0" src="https://freight.cargo.site/w/1000/i/18113815822acd14a8a970c49667702dc106e8a24cc34abfacaf97840611cd5f/Nelson_Portrait_Web.png" /> https://brianpaulnelson.com/Identity-Design Fri, 12 Jun 2020 15:29:12 +0000 Brian Paul Nelson, LLC https://brianpaulnelson.com/Identity-Design Identity Design ︎︎︎ Logo Collection ︎︎︎ https://brianpaulnelson.com/The-Breman Wed, 13 Dec 2023 00:55:54 +0000 Brian Paul Nelson, LLC https://brianpaulnelson.com/The-Breman The Breman <img width="2200" height="1388" width_o="2200" height_o="1388" data-src="https://freight.cargo.site/t/original/i/af3253454bb4b98bd1a3f6acad35a2a1906fddd772cf990ab9235c19b1b94a2c/01E_TheBreman_Banners_BPN.jpg" data-mid="240940088" border="0" src="https://freight.cargo.site/w/1000/i/af3253454bb4b98bd1a3f6acad35a2a1906fddd772cf990ab9235c19b1b94a2c/01E_TheBreman_Banners_BPN.jpg" /> Stories Get Lost Without Keepers The Breman is an Atlanta institution that houses the Southeast’s largest collection of Jewish archives. A storied place where people from all backgrounds can come together to engage in dialogue, get steeped in history and experience the arts. The only problem was that nobody knew about it. It wasn’t that they weren’t delivering on great experiences, it was that most Atlantans, outside of the Jewish community, had never heard of this place. It became clear that “museum” was holding them back and they needed to reposition themselves as a cultural center offering much more than just world-class Holocaust education and exhibits. We took the opportunity to go all in on a brand strategy built around world-class immersive experiences that welcome all who are culturally curious to spark their story-seeking. Collaboration Included — Brand StrategyBrand Identity Brand MessagingEnvironmental SignagePresentation Design Print Design + MaterialsSocial Media Templates Stationery Suite Swag DesignWayfinding Design Website Design <img width="2200" height="1240" width_o="2200" height_o="1240" data-src="https://freight.cargo.site/t/original/i/5ba72e2537e4e9d47504e25db6b78fa6b00c59d8bbdccbec9af4d148a1257f6e/04_TheBreman_Pamphlets_BPN.png" data-mid="210234874" border="0" src="https://freight.cargo.site/w/1000/i/5ba72e2537e4e9d47504e25db6b78fa6b00c59d8bbdccbec9af4d148a1257f6e/04_TheBreman_Pamphlets_BPN.png" /> Like any unique cultural center, we pushed them to embrace their true identity and not hold back with a show of southern-meets-Jewish hospitality and personality.Visually, we started by developing an elegant wordmark that feels both storied and modern, living up to the Breman’s timeless yet innovative spirit. <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/41f248212c920059f74ea3ec0fc58cf5ade0696ec71f7ce5de81cf4ce23d2fda/02_TheBreman_Etching_BPN.jpg" data-mid="209163508" border="0" src="https://freight.cargo.site/w/1000/i/41f248212c920059f74ea3ec0fc58cf5ade0696ec71f7ce5de81cf4ce23d2fda/02_TheBreman_Etching_BPN.jpg" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/bb202d2beaa0b896833388c6fc1e91a90b010d25f33ac92c868f4c79ffcf14ac/03_TheBreman_Wordmark_BPN.png" data-mid="209163509" border="0" src="https://freight.cargo.site/w/1000/i/bb202d2beaa0b896833388c6fc1e91a90b010d25f33ac92c868f4c79ffcf14ac/03_TheBreman_Wordmark_BPN.png" /> <img width="2200" height="704" width_o="2200" height_o="704" data-src="https://freight.cargo.site/t/original/i/58cefdc69b20cc668f5fcc0e21d4dd1bb3b3375f40638f75368295f8feab56b8/03_TheBreman_Logos_BPN.png" data-mid="209974630" border="0" src="https://freight.cargo.site/w/1000/i/58cefdc69b20cc668f5fcc0e21d4dd1bb3b3375f40638f75368295f8feab56b8/03_TheBreman_Logos_BPN.png" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/37eff60fb0eb67feff1f4ba23586eb49bfea9773b7ca0d29139ea18a68328106/10_TheBreman_BusinessCard_BPN.jpg" data-mid="210367754" border="0" src="https://freight.cargo.site/w/1000/i/37eff60fb0eb67feff1f4ba23586eb49bfea9773b7ca0d29139ea18a68328106/10_TheBreman_BusinessCard_BPN.jpg" /> The ‘Dynamic B’ was then designed to be The Breman’s instantly recognizble symbol— representitive of the cultural stories they champion. Flexible in its use, the symbol pushes and pulls in interesting ways to provide a modern frame for captivating words and captivating photography. A simple grid system was introduced to create effective layouts with the ‘Dynamic B’ and how it interacts with photography and typography. <img width="2200" height="1008" width_o="2200" height_o="1008" data-src="https://freight.cargo.site/t/original/i/3305d62d5b66c43dd7f54fae25080b72c43de1dc7a7ec20218b5bd431cd9b464/19_TheBreman_DynamicB_Grid_BPN.png" data-mid="210446520" border="0" src="https://freight.cargo.site/w/1000/i/3305d62d5b66c43dd7f54fae25080b72c43de1dc7a7ec20218b5bd431cd9b464/19_TheBreman_DynamicB_Grid_BPN.png" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/60e47e6346240b810657f99360aa9372f60042b1477b1d0e17dac2d62200dfec/18_TheBreman_FenceWraps_BPN.jpg" data-mid="210368501" border="0" src="https://freight.cargo.site/w/1000/i/60e47e6346240b810657f99360aa9372f60042b1477b1d0e17dac2d62200dfec/18_TheBreman_FenceWraps_BPN.jpg" /> <img width="2200" height="1240" width_o="2200" height_o="1240" data-src="https://freight.cargo.site/t/original/i/5a18d97c8150817422baa0023738d10901c810117fdbf130d68c12a3a86965e4/05_TheBreman_Brochures_BPN.png" data-mid="209955016" border="0" src="https://freight.cargo.site/w/1000/i/5a18d97c8150817422baa0023738d10901c810117fdbf130d68c12a3a86965e4/05_TheBreman_Brochures_BPN.png" /><img width="2200" height="1240" width_o="2200" height_o="1240" data-src="https://freight.cargo.site/t/original/i/72bfeb5bd504d55f12922918103df739f425076f755e19f82aa9034de68b6102/06_TheBreman_Brochures_BPN.png" data-mid="209956419" border="0" src="https://freight.cargo.site/w/1000/i/72bfeb5bd504d55f12922918103df739f425076f755e19f82aa9034de68b6102/06_TheBreman_Brochures_BPN.png" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/c5465372ee483623ac8a903897fb8ac7044238700abc0b87b3a28b7e368fd0ab/17_TheBreman_Billboard_BPN.jpg" data-mid="210219619" border="0" src="https://freight.cargo.site/w/1000/i/c5465372ee483623ac8a903897fb8ac7044238700abc0b87b3a28b7e368fd0ab/17_TheBreman_Billboard_BPN.jpg" /> A brand voice was developed through the archetype Magnetic Storytellers to captivate and engage The Breman’s audience. The brand’s messaging invites people in and welcomes them to stay by sharing collected stories of all kinds that educate, inspire, and illuminate through history, arts, cultural experiences, and conversations. <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/3d0791ffbb951b9e7993fd553d989af9a334de54bfe83a2af2723495ad2061fa/08_TheBreman_Wayfinding_BPN.jpg" data-mid="209964640" border="0" src="https://freight.cargo.site/w/1000/i/3d0791ffbb951b9e7993fd553d989af9a334de54bfe83a2af2723495ad2061fa/08_TheBreman_Wayfinding_BPN.jpg" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/053fc1468433930fb8cdddc2d568d42f3d99856a31315039d4adf6a6a6e8c486/09_TheBreman_Wayfinding_BPN.jpg" data-mid="210094746" border="0" src="https://freight.cargo.site/w/1000/i/053fc1468433930fb8cdddc2d568d42f3d99856a31315039d4adf6a6a6e8c486/09_TheBreman_Wayfinding_BPN.jpg" /> With the renovation of their space, we also created a wayfinding system built around clarity and simplicity. The ‘Dynamic B’ was used graphically to add sharp emphasis and energy. <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/409d7f9c6cdc43324baebc0d3dccd571f27938cae2aa732129f75461f2d95cfa/15_TheBreman_WeinbergCenter_BPN.jpg" data-mid="210148759" border="0" src="https://freight.cargo.site/w/1000/i/409d7f9c6cdc43324baebc0d3dccd571f27938cae2aa732129f75461f2d95cfa/15_TheBreman_WeinbergCenter_BPN.jpg" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/469827beacda57410cf1c2ecac85fdf9e5dd850bfee402efb6479cf11dda9154/14_TheBreman_Exhibit_BPN.jpg" data-mid="210107974" border="0" src="https://freight.cargo.site/w/1000/i/469827beacda57410cf1c2ecac85fdf9e5dd850bfee402efb6479cf11dda9154/14_TheBreman_Exhibit_BPN.jpg" /><img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/61d18b4a2198524c4983ea6f6761cb341324f8cd021ce3082db9674a9fb6e182/07_TheBreman_StationerySuite_BPN.png" data-mid="209963070" border="0" src="https://freight.cargo.site/w/1000/i/61d18b4a2198524c4983ea6f6761cb341324f8cd021ce3082db9674a9fb6e182/07_TheBreman_StationerySuite_BPN.png" /> The brand’s visual identity was overhauled to create a unified system comprising of core assets—a dynamic symbol, an elegant wordmark, a diverse and imaginative color palette, typography with a conversational tone, magnetic photography, and dynamic graphic devices. This wide range of tools was designed to be played up or down across all applications. <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/5bbc25a620e697cd234f3ba078a12fc03417f08c8a1c257035ee825c49e86fac/13_TheBreman_Wristbands_BPN.jpg" data-mid="210093287" border="0" src="https://freight.cargo.site/w/1000/i/5bbc25a620e697cd234f3ba078a12fc03417f08c8a1c257035ee825c49e86fac/13_TheBreman_Wristbands_BPN.jpg" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/5d109913eda59f3a6f8df8bb769b38b2cd4760461672866931fd550a0f94b4a0/11_TheBreman_Tickets_BPN.png" data-mid="210024827" border="0" src="https://freight.cargo.site/w/1000/i/5d109913eda59f3a6f8df8bb769b38b2cd4760461672866931fd550a0f94b4a0/11_TheBreman_Tickets_BPN.png" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/be5ea8614b55886dd4c93b749a77fe403bfa81f604bcbd38e5b509e180605113/16_TheBreman_EventPosters_BPN.png" data-mid="210185953" border="0" src="https://freight.cargo.site/w/1000/i/be5ea8614b55886dd4c93b749a77fe403bfa81f604bcbd38e5b509e180605113/16_TheBreman_EventPosters_BPN.png" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/4b33df073bbcb41a87b53de584b6e2ef11f0a08037fdc489ac6fcef5062cc679/12_TheBreman_ToteBag_BPN.jpg" data-mid="210235978" border="0" src="https://freight.cargo.site/w/1000/i/4b33df073bbcb41a87b53de584b6e2ef11f0a08037fdc489ac6fcef5062cc679/12_TheBreman_ToteBag_BPN.jpg" /> Ultimatley, The Breman’s new identity captures their heritage and builds on their past with a modern look and feel that speaks to people of all ages, cultures and backgrounds. They now feel at home amongst Atlanta’s most recognizable cultural centers—yet stand apart with an expression of great story-keepers who share experiences of life through a Jewish lens. © Brian Paul Nelson, LLC in partnership with © Matchstic https://brianpaulnelson.com/AJC Mon, 09 Sep 2024 15:43:52 +0000 Brian Paul Nelson, LLC https://brianpaulnelson.com/AJC The Atlanta Journal-Constitution The Substance and Soul of the SouthThe Atlanta Journal-Constitution stands as the sole journalism brand with a 150-year legacy in the South.&nbsp;Working alongside the team at Matchstic, our goal was to reposition the brand as a modern media company with Southern roots and global potential.While The AJC has long enjoyed the trust of Southerners, the organization faced a modern challenge. With the ongoing decline in newspaper subscriptions and emerging technology continually redefining the way we consume information, the brand needed to reaffirm its relevance for today’s audiences. Enter The Substance and Soul of the South, a message that touts their trustworthy and rigorous reporting and highlights their distinctly Southern perspective. Collaboration Included — Brand StrategyBrand IdentityBrand MessagingEditorial Design Environmental SignagePresentation DesignPrint Design + MaterialsSocial Media TemplatesStationery SuiteSwag DesignWebsite Design The AJC’s rich history is best reflected in its blackletter wordmark. Recognizing the necessity to update this iconic blackletter to better suit the brand’s evolved focus on digital and non-print media, we collaborated with Dalton Maag to simplify and unify the letterforms without compromising their visual equity. <img width="2560" height="3413" width_o="2560" height_o="3413" data-src="https://freight.cargo.site/t/original/i/dc1e6a15038818941180aa049d414132a3c2f8c815c9d077772b2184642586ad/03_AJC_ArchvivalAssets.jpg" data-mid="217767475" border="0" src="https://freight.cargo.site/w/1000/i/dc1e6a15038818941180aa049d414132a3c2f8c815c9d077772b2184642586ad/03_AJC_ArchvivalAssets.jpg" /> <img width="1280" height="262" width_o="1280" height_o="262" data-src="https://freight.cargo.site/t/original/i/235ecba2c235697b4db93c6e7ed561940cfc6e8e98dac90c2bd18c6390ca4985/04_AJC_Logo_Before.png" data-mid="217767697" border="0" src="https://freight.cargo.site/w/1000/i/235ecba2c235697b4db93c6e7ed561940cfc6e8e98dac90c2bd18c6390ca4985/04_AJC_Logo_Before.png" /> Before ︎︎︎ <img width="1280" height="282" width_o="1280" height_o="282" data-src="https://freight.cargo.site/t/original/i/918a144e294413b975b62253b6b1a0213763fd7b18006b66774038158141ac30/04_AJC_Logo_After.png" data-mid="217768590" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/918a144e294413b975b62253b6b1a0213763fd7b18006b66774038158141ac30/04_AJC_Logo_After.png" /> After <img width="2560" height="776" width_o="2560" height_o="776" data-src="https://freight.cargo.site/t/original/i/1b72b7526398eab942368fa21f5f7a741353113306e9283582deb772bf74a603/25_AJC_Guidelines_BeforeAfter.png" data-mid="217832948" border="0" src="https://freight.cargo.site/w/1000/i/1b72b7526398eab942368fa21f5f7a741353113306e9283582deb772bf74a603/25_AJC_Guidelines_BeforeAfter.png" /> <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/32f6314ee2121b15fd4e2a7d1a94c1f0d0d7328cd06e50a1b5ac3fbcda2d8a5e/05_AJC_AppleWatch.jpg" data-mid="217779948" border="0" src="https://freight.cargo.site/w/1000/i/32f6314ee2121b15fd4e2a7d1a94c1f0d0d7328cd06e50a1b5ac3fbcda2d8a5e/05_AJC_AppleWatch.jpg" /> <img width="2560" height="1706" width_o="2560" height_o="1706" data-src="https://freight.cargo.site/t/original/i/b40e2afda4db07f9e46228c2df07a201124d2d8005c05b96d2d765c1b54c4fb9/06_AJC_Newspaper.jpg" data-mid="217780483" border="0" src="https://freight.cargo.site/w/1000/i/b40e2afda4db07f9e46228c2df07a201124d2d8005c05b96d2d765c1b54c4fb9/06_AJC_Newspaper.jpg" /> The primary concept of the visual system is pulled from the organization name itself. In 1982, The Atlanta Journal merged with the Atlanta Constitution—and in 2001, the hyphen was introduced to connect the two names. The hyphen is now used as a visual frame to elevate our stories, as a connector line to link contrasting information, and as a repetitive device to create rhythm.. &nbsp;&nbsp; <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/4233fdb7252a0f8075e4dfccb6987717c9318adb9316bda1067cf40c7887bf81/11_AJC_Poster.jpg" data-mid="217827151" border="0" src="https://freight.cargo.site/w/1000/i/4233fdb7252a0f8075e4dfccb6987717c9318adb9316bda1067cf40c7887bf81/11_AJC_Poster.jpg" /> &nbsp; <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/6c4e6374fc84f05d71bcb000db2e309625dbb097ab4596676711e225578754d5/14_AJC_IpadMock.jpg" data-mid="217831601" border="0" src="https://freight.cargo.site/w/1000/i/6c4e6374fc84f05d71bcb000db2e309625dbb097ab4596676711e225578754d5/14_AJC_IpadMock.jpg" /> The verbal identity is rooted in the AJC’s dual embrace of substance and soul, reinforcing their commitment to Atlanta while setting the stage for a true leadership position not just at home, but across the South. The brand voice blends the intelligence of top-tier journalism with the Southern character that suffuses all Atlanta, brought to life by short, sharp, headline-inspired language written to be smart without sounding preachy or academic. It's the verbal complement to a design system that highlights the AJC's role as a "frame" for the South’s biggest stories, inviting the AJC to celebrate their journalistic bona fides while creating space for a unique POV. <img width="2560" height="1706" width_o="2560" height_o="1706" data-src="https://freight.cargo.site/t/original/i/f374a9a6623fd9bd7c0f80f4f4761ea5f07a7dc9e8cbb485fd9890011f8073bd/16_AJC_City_Billboard.jpg" data-mid="217832743" border="0" src="https://freight.cargo.site/w/1000/i/f374a9a6623fd9bd7c0f80f4f4761ea5f07a7dc9e8cbb485fd9890011f8073bd/16_AJC_City_Billboard.jpg" /> <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/f1b7906330b73b19fd4046f773953f0e866cb079ff471a854708c090f9f28241/18_AJC_Totebag.jpg" data-mid="217832862" border="0" src="https://freight.cargo.site/w/1000/i/f1b7906330b73b19fd4046f773953f0e866cb079ff471a854708c090f9f28241/18_AJC_Totebag.jpg" /> <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/2cedcd7cfe1f9b73fa0d5a373a59b4623a356f8e338b083004cae4ecd43077cc/19_AJC_Magazine.jpg" data-mid="217832863" border="0" src="https://freight.cargo.site/w/1000/i/2cedcd7cfe1f9b73fa0d5a373a59b4623a356f8e338b083004cae4ecd43077cc/19_AJC_Magazine.jpg" /> <img width="2560" height="1706" width_o="2560" height_o="1706" data-src="https://freight.cargo.site/t/original/i/1f1852a00256271cd1ebdd9f487f7e62549b160e5a04a94ab2fb1b2a0e01a4ae/21_AJC_Bus.jpg" data-mid="217832892" border="0" src="https://freight.cargo.site/w/1000/i/1f1852a00256271cd1ebdd9f487f7e62549b160e5a04a94ab2fb1b2a0e01a4ae/21_AJC_Bus.jpg" /> <img width="2560" height="3198" width_o="2560" height_o="3198" data-src="https://freight.cargo.site/t/original/i/7f4a8081ec64c364403a2a1e5d416d2dc6015818680226956e27a7949ce6466b/22_AJC_OneSheet.jpg" data-mid="217832902" border="0" src="https://freight.cargo.site/w/1000/i/7f4a8081ec64c364403a2a1e5d416d2dc6015818680226956e27a7949ce6466b/22_AJC_OneSheet.jpg" /> <img width="2560" height="3198" width_o="2560" height_o="3198" data-src="https://freight.cargo.site/t/original/i/d9f4cc0a29da0b473ca57f5dfa660dd52f2cd177f9502bc903157b861c5bdd02/23_AJC_Hat.jpg" data-mid="217832903" border="0" src="https://freight.cargo.site/w/1000/i/d9f4cc0a29da0b473ca57f5dfa660dd52f2cd177f9502bc903157b861c5bdd02/23_AJC_Hat.jpg" /> At the end of the day, this evolved brand identity for The Atlanta Journal-Constitution makes one thing crystal clear: anybody can cover the South, but there’s only one paper that can claim it. © Brian Paul Nelson, LLC in partnership with © Matchstic Blackletter Logo Refinement,&nbsp;Dalton Maag https://brianpaulnelson.com/White-Oak Sun, 25 Aug 2024 15:22:24 +0000 Brian Paul Nelson, LLC https://brianpaulnelson.com/White-Oak White Oak <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/92b845676139b8889b26e41e506494a7aa3cfd7e721e582ab4550b8210912661/08A_WhiteOak_BuildingSign_BPN.jpg" data-mid="228493134" border="0" src="https://freight.cargo.site/w/1000/i/92b845676139b8889b26e41e506494a7aa3cfd7e721e582ab4550b8210912661/08A_WhiteOak_BuildingSign_BPN.jpg" /> The Cuisine of the SouthDowntown Atlanta’s White Oak is where hotel guests, business professionals, event planners and families go for dining with regional roots&nbsp;that nourish the spirit of the South. Along with a top-tier wine list with European depth, and purpose-driven guest services, White Oak offers a refined taste of&nbsp;home in a growing international city. With a new executive chef at the helm, owners Alan and Cindy LaBlanc wanted a refreshed brand identity to visually level-up and parallel with the revamped menu and cultivated direction of the restaurant. Collaboration Included — Brand StrategyBrand IdentityEnvironmental SignageIllustration Menu DesignPrint Design + MaterialsSwag Design Wayfinding <img width="1100" height="1408" width_o="1100" height_o="1408" data-src="https://freight.cargo.site/t/original/i/ad8285c5c5fbf9e138f9b927b15b6275beda1082fbccbf78101d9c61d280c0d9/02A_WhiteOak_Building_BPN.jpg" data-mid="217100417" border="0" src="https://freight.cargo.site/w/1000/i/ad8285c5c5fbf9e138f9b927b15b6275beda1082fbccbf78101d9c61d280c0d9/02A_WhiteOak_Building_BPN.jpg" /> <img width="1100" height="1408" width_o="1100" height_o="1408" data-src="https://freight.cargo.site/t/original/i/93f9e06646db9c9f70695b5227c894fcf3444789566e60287af1dd5494973b78/02E_WhiteOak_Building_BPN.png" data-mid="228593757" border="0" src="https://freight.cargo.site/w/1000/i/93f9e06646db9c9f70695b5227c894fcf3444789566e60287af1dd5494973b78/02E_WhiteOak_Building_BPN.png" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/04f987e861c217df34d603c948d6d288af7082a6036003e1308ca52c033f162d/03B_WhiteOak_Coasters-Matches_BPN.png" data-mid="228617086" border="0" src="https://freight.cargo.site/w/1000/i/04f987e861c217df34d603c948d6d288af7082a6036003e1308ca52c033f162d/03B_WhiteOak_Coasters-Matches_BPN.png" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/20e841bd2a29b0680c7a805caf2e6382b24b73a248fd8bff6cf875aff176b130/12A_WhiteOak_BusinessCard_BPN.jpg" data-mid="245942099" border="0" src="https://freight.cargo.site/w/1000/i/20e841bd2a29b0680c7a805caf2e6382b24b73a248fd8bff6cf875aff176b130/12A_WhiteOak_BusinessCard_BPN.jpg" /> <img width="2200" height="1466" width_o="2200" height_o="1466" data-src="https://freight.cargo.site/t/original/i/9f76bb2a355a39c264396516b8d92416c1a2e085aea81a20555cbb1361cb4dfb/WhiteOak_DiningRoom_01.jpg" data-mid="227791166" border="0" src="https://freight.cargo.site/w/1000/i/9f76bb2a355a39c264396516b8d92416c1a2e085aea81a20555cbb1361cb4dfb/WhiteOak_DiningRoom_01.jpg" /> The owners wanted to redefine White Oak to be an intellectually-driven experience inspired by their European travels. A restaurant with purpose and passion that looked and felt effortless—as if it’s been there for generations. To reflect this direction, we took a deep dive into the visual history of the classic international restaurant scene, past and present. The custom primary wordmark was created with the contemporary revival of a script to exude a sophisticated, yet unpretentious aire. A secondary wordmark set in Herold, a bold Art Nouveau advertising face, adds a cosmopolitan flare that harmonizes with daily life in the city. <img width="2200" height="1598" width_o="2200" height_o="1598" data-src="https://freight.cargo.site/t/original/i/527e17f0a951966f50f9cc4eb6032727bb122b15a5ecb141e08c9bcfd822fd8c/05A_WhiteOak_PrimaryLogo_BPN.png" data-mid="217143706" border="0" src="https://freight.cargo.site/w/1000/i/527e17f0a951966f50f9cc4eb6032727bb122b15a5ecb141e08c9bcfd822fd8c/05A_WhiteOak_PrimaryLogo_BPN.png" />Custom Primary Wordmark <img width="2200" height="1598" width_o="2200" height_o="1598" data-src="https://freight.cargo.site/t/original/i/18de0766088fe97e5d7621d5401429228f37d4286fe10a865affe1bbfc3c9135/05B_WhiteOak_SecondaryLogo_BPN.png" data-mid="217143707" border="0" src="https://freight.cargo.site/w/1000/i/18de0766088fe97e5d7621d5401429228f37d4286fe10a865affe1bbfc3c9135/05B_WhiteOak_SecondaryLogo_BPN.png" /> Secondary Wordmark <img width="1250" height="1408" width_o="1250" height_o="1408" data-src="https://freight.cargo.site/t/original/i/ad7fbd6b55007fa3217dc0c7bd51f686d32f5e813295bd6f7a9982c4c941624e/04_WhiteOak_Plate_BPN.jpg" data-mid="217040849" border="0" src="https://freight.cargo.site/w/1000/i/ad7fbd6b55007fa3217dc0c7bd51f686d32f5e813295bd6f7a9982c4c941624e/04_WhiteOak_Plate_BPN.jpg" /> <img width="1500" height="2700" width_o="1500" height_o="2700" data-src="https://freight.cargo.site/t/original/i/ed2ca3a5b5b0ff76c303bb584f737ba4857ae42558a633ef9d5bdf3947e8370c/10_WhiteOak_ExecutiveLunch_Menu_BPN.png" data-mid="227970731" border="0" src="https://freight.cargo.site/w/1000/i/ed2ca3a5b5b0ff76c303bb584f737ba4857ae42558a633ef9d5bdf3947e8370c/10_WhiteOak_ExecutiveLunch_Menu_BPN.png" /> <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/e35a9d72f7735ffbe7bb2e7bd8f33f8e63b391c0e7257b238aaff9edb388202e/WhiteOak_DiningRoom_02.jpg" data-mid="227791252" border="0" src="https://freight.cargo.site/w/1000/i/e35a9d72f7735ffbe7bb2e7bd8f33f8e63b391c0e7257b238aaff9edb388202e/WhiteOak_DiningRoom_02.jpg" /> The restaurant’s redesign embraces a refined Southern American meets European aesthetic blending timeless elegance with modern comfort to create an immersive cultural experience. Warm, neutral tones are paired with natural materials like marble, wood, velvet and brass, while soft ambient lighting and classic architectural details&nbsp;evoke the charm of a café or a rustic trattoria.Carefully curated artwork, vintage accents, and subtle background music enhance the atmosphere, inviting guests to linger and savor both the cuisine and the ambiance. The result is a space that feels enlighted yet welcoming, capturing the essence of Southern and European dining traditions. <img width="1800" height="2304" width_o="1800" height_o="2304" data-src="https://freight.cargo.site/t/original/i/eb4cc2ed45a0e497801aa60454e112ced10b716caa2a8e9a2a0edd265807c3c1/11_WhiteOak_BrunchAFrame_BPN.jpg" data-mid="228388238" border="0" src="https://freight.cargo.site/w/1000/i/eb4cc2ed45a0e497801aa60454e112ced10b716caa2a8e9a2a0edd265807c3c1/11_WhiteOak_BrunchAFrame_BPN.jpg" /> <img width="1100" height="1408" width_o="1100" height_o="1408" data-src="https://freight.cargo.site/t/original/i/7515135604063d3a6f39a55f43faea36daa598e207bf075c1e5415ab4e2cb9f0/09B_WhiteOak_Apron_BPN.jpg" data-mid="222988479" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7515135604063d3a6f39a55f43faea36daa598e207bf075c1e5415ab4e2cb9f0/09B_WhiteOak_Apron_BPN.jpg" /> <img width="2200" height="1695" width_o="2200" height_o="1695" data-src="https://freight.cargo.site/t/original/i/919065643db80f06311804231ec7ab2e37ab1f8d3771bd1c6747fe33fe60dd5b/13_WhiteOak_Dinner-Drink_Menus_BPN.png" data-mid="246794628" border="0" src="https://freight.cargo.site/w/1000/i/919065643db80f06311804231ec7ab2e37ab1f8d3771bd1c6747fe33fe60dd5b/13_WhiteOak_Dinner-Drink_Menus_BPN.png" /> The redesigned menu uses a thoughtful combination of typefaces to visually express the fusion of Southern warmth and European refinement. Elegant serif fonts, reminiscent of classic French bistros, are paired with relaxed san-serifs and hand-lettered styles that evoke the charm and hospitality of the American South. Bold, traditional lettering was also used to ground the menu and create a sense of balance between comfort and sophistication. This layered typography not only enhances readability, but also subtly tells the story of a menu that brings together two rich culinary traditions. <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/4c978e18dcdbe822677ddbf53392c11faf9e775bd24163e7248c05c28df9df1f/WhiteOak_Bar_01.jpg" data-mid="227791232" border="0" src="https://freight.cargo.site/w/1000/i/4c978e18dcdbe822677ddbf53392c11faf9e775bd24163e7248c05c28df9df1f/WhiteOak_Bar_01.jpg" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/cc836ad1fa815f2d4bc369340723d8cd50afd1f26aaad1a9f97b3f8721a16321/09_WhiteOak_WineBar_Flyer_BPN.png" data-mid="232854624" border="0" src="https://freight.cargo.site/w/1000/i/cc836ad1fa815f2d4bc369340723d8cd50afd1f26aaad1a9f97b3f8721a16321/09_WhiteOak_WineBar_Flyer_BPN.png" /> <img width="1600" height="2048" width_o="1600" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3a7399891dcd4e25ca1b521c330d99adb923bec7bbf120c6cc32c8613b2b5727/06_WhiteOak_PrivateDining_BPN.jpg" data-mid="217163285" border="0" src="https://freight.cargo.site/w/1000/i/3a7399891dcd4e25ca1b521c330d99adb923bec7bbf120c6cc32c8613b2b5727/06_WhiteOak_PrivateDining_BPN.jpg" /> <img width="1600" height="2046" width_o="1600" height_o="2046" data-src="https://freight.cargo.site/t/original/i/af1392ce53e67d046990beca3dc91fe4ffe30ba49f57e2678dd651cf85cb3209/07_WhiteOak_LesToilettes_BPN.jpg" data-mid="217163286" border="0" src="https://freight.cargo.site/w/1000/i/af1392ce53e67d046990beca3dc91fe4ffe30ba49f57e2678dd651cf85cb3209/07_WhiteOak_LesToilettes_BPN.jpg" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/d5ac64a05c923766b589ea6d4e172d953ced833f309dcae4b99ef85f3b890aa4/01_WhiteOak_PrimaryLogo_BPN.png" data-mid="217039424" border="0" src="https://freight.cargo.site/w/1000/i/d5ac64a05c923766b589ea6d4e172d953ced833f309dcae4b99ef85f3b890aa4/01_WhiteOak_PrimaryLogo_BPN.png" /> <img width="2200" height="1598" width_o="2200" height_o="1598" data-src="https://freight.cargo.site/t/original/i/213a9be76b70e71cc22b17d2717d4555d981f80484f02c826e43515ae4c1f972/05C_WhiteOak_LogoBefore_BPN.png" data-mid="233000402" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/213a9be76b70e71cc22b17d2717d4555d981f80484f02c826e43515ae4c1f972/05C_WhiteOak_LogoBefore_BPN.png" /> Before <img width="2200" height="1598" width_o="2200" height_o="1598" data-src="https://freight.cargo.site/t/original/i/527e17f0a951966f50f9cc4eb6032727bb122b15a5ecb141e08c9bcfd822fd8c/05A_WhiteOak_PrimaryLogo_BPN.png" data-mid="217143706" border="0" src="https://freight.cargo.site/w/1000/i/527e17f0a951966f50f9cc4eb6032727bb122b15a5ecb141e08c9bcfd822fd8c/05A_WhiteOak_PrimaryLogo_BPN.png" /> After—Primary <img width="2200" height="1598" width_o="2200" height_o="1598" data-src="https://freight.cargo.site/t/original/i/18de0766088fe97e5d7621d5401429228f37d4286fe10a865affe1bbfc3c9135/05B_WhiteOak_SecondaryLogo_BPN.png" data-mid="217143707" border="0" src="https://freight.cargo.site/w/1000/i/18de0766088fe97e5d7621d5401429228f37d4286fe10a865affe1bbfc3c9135/05B_WhiteOak_SecondaryLogo_BPN.png" /> After—Secondary © Brian Paul Nelson, LLC https://brianpaulnelson.com/Human-Rights-First Thu, 17 Nov 2022 18:36:12 +0000 Brian Paul Nelson, LLC https://brianpaulnelson.com/Human-Rights-First Human Rights First Taking Critical Action As one of many human rights organizations, Human Rights First decided it was time to solidify its identity and position in the NGO landscape.Through comprehensive research and workshops, we uncovered a key insight that would be a new thread to their story. While other organizations raise awareness, rally grassroots supporters, or create complex programs, Human Rights First takes critical action by equipping and activating skilled experts to fight injustice around the world. With this new truth in hand, they needed an expression that would not blend in with similarly named groups. Collaboration Included — Brand StrategyBrand IdentityBrand MessagingEnvironmental SignagePresentation DesignPrint Design + MaterialsSocial Media TemplatesStationery SuiteSwag DesignWayfinding DesignWebsite Design <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3e9790d0b35edd824aef1eb764731970b59a7155f6549ad6285ce80324b00ab1/HRF_CaseStudy_StreetBanner_Contrast.jpg" data-mid="159405088" border="0" src="https://freight.cargo.site/w/1000/i/3e9790d0b35edd824aef1eb764731970b59a7155f6549ad6285ce80324b00ab1/HRF_CaseStudy_StreetBanner_Contrast.jpg" /> <img width="1920" height="1272" width_o="1920" height_o="1272" data-src="https://freight.cargo.site/t/original/i/cf5a43b5d5bc4e10f489c03597704c6568ee960fe077838f9d690cd34cce07ec/HRF_CaseStudy_PostCard.jpeg" data-mid="159404017" border="0" src="https://freight.cargo.site/w/1000/i/cf5a43b5d5bc4e10f489c03597704c6568ee960fe077838f9d690cd34cce07ec/HRF_CaseStudy_PostCard.jpeg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f42d62a322c50b18813f5574f36d97a20786f1096671da956e09b1a0b3506d48/HRF_CaseStudy_Logo_BPN.png" data-mid="206342086" border="0" src="https://freight.cargo.site/w/1000/i/f42d62a322c50b18813f5574f36d97a20786f1096671da956e09b1a0b3506d48/HRF_CaseStudy_Logo_BPN.png" /> The new brandmark better reflects an active network that's leading the organization forward. Progress-driven arrows evoke their consistent effort toward boundless freedom, and unite to form a bird symbolizing their optimistic state of hope. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b14bde190a4d41b4b7b4081fdceefec24e95cf593481b95b204a15ded4c869b1/HRG_CaseStudy_Logo_Before_After.png" data-mid="159405614" border="0" src="https://freight.cargo.site/w/1000/i/b14bde190a4d41b4b7b4081fdceefec24e95cf593481b95b204a15ded4c869b1/HRG_CaseStudy_Logo_Before_After.png" /> Before After The new identity further captures the idea of a collective at work activating highly skilled teams to free people from injustice, domestically and abroad. A set of design principles forms the foundation of the visual language, allowing the brand to be consistent, yet flexible when living out its personality. <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/8dca5428372f916f7bc5fc75e0b8cbdbedec58b5b845aacf456fc93f3412ff06/HRF_CaseStudy_BusinessCard_Stack.jpg" data-mid="246595299" border="0" src="https://freight.cargo.site/w/1000/i/8dca5428372f916f7bc5fc75e0b8cbdbedec58b5b845aacf456fc93f3412ff06/HRF_CaseStudy_BusinessCard_Stack.jpg" /> The brand voice and messaging toolkit further aids their team in succinctly and poignantly articulating who they are and what they do, without getting too granular or complex. <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/6d48652467a0b8689630b65ca0fad255ebb6983f482378c195778d96c2925fa4/HRF_Sticker_BPN.jpg" data-mid="210448667" border="0" src="https://freight.cargo.site/w/1000/i/6d48652467a0b8689630b65ca0fad255ebb6983f482378c195778d96c2925fa4/HRF_Sticker_BPN.jpg" /> <img width="1501" height="1715" width_o="1501" height_o="1715" data-src="https://freight.cargo.site/t/original/i/72cc509496200086adde7ecbe6c93ab4e36d186ba966dda52ac197bda87dcc0c/HRF_CaseStudy_Ipad.jpeg" data-mid="159404015" border="0" src="https://freight.cargo.site/w/1000/i/72cc509496200086adde7ecbe6c93ab4e36d186ba966dda52ac197bda87dcc0c/HRF_CaseStudy_Ipad.jpeg" /> Bold messages pair with raw, emotional photography to bring a serious, yet hopeful tone to their communications. Sophisticated typography underscores the elite and seasoned nature of the organization. Not simply known for one brand color, Human Rights First is more subtle, nuanced, and inclusive, with many shades and perspectives, like those they fight for. Hues range from neutral and understated to an active orange from their previous identity. <img width="1920" height="1443" width_o="1920" height_o="1443" data-src="https://freight.cargo.site/t/original/i/2d2520a7e7bd411ce68538152f49b5a5662b691774c5e1040c89c66dd301d792/HRF_Newsprint-Final.jpeg" data-mid="159404019" border="0" src="https://freight.cargo.site/w/1000/i/2d2520a7e7bd411ce68538152f49b5a5662b691774c5e1040c89c66dd301d792/HRF_Newsprint-Final.jpeg" /> After establishing the identity, we onboarded and consulted with Whiteboard to overhaul the website. In continued partnership with the Human Rights First team, we created core branded templates, web-based brand guidelines, a launch strategy, and key brand collateral. © Brian Paul Nelson, LLC in partnership with © Matchstic&nbsp; https://brianpaulnelson.com/Bold-Monk-Brewing-Co Fri, 12 Jun 2020 15:29:21 +0000 Brian Paul Nelson, LLC https://brianpaulnelson.com/Bold-Monk-Brewing-Co Bold Monk Brewing Co. <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/8793f5ca1512e51714706954b5920217885e7207a15e4e38867350e53bd7413f/03A_BoldMonk_BuildingSignage_BPN.jpg" data-mid="228623759" border="0" src="https://freight.cargo.site/w/1000/i/8793f5ca1512e51714706954b5920217885e7207a15e4e38867350e53bd7413f/03A_BoldMonk_BuildingSignage_BPN.jpg" /> For the Glory of Beer The Bold Monk Brewing Co. is a brewery, restaurant and beer garden located in Atlanta’s revitalized Upper Westside neighborhood. Inspired by traditional Belgian Trappist brewing, they produce a range of offerings with updated tastes for the mindful connoisseur and the curious soul alike. With a courageous spirit, Bold Monk infuses these traditions with youthful wisdom and a modern sensibility. They asked for a steadfast brand strategy and an identity system that highlighted their fearless, new-age approach to old-world conventions. Collaboration Included — Brand StrategyBrand IdentityCan + Label DesignEnvironmental SignageIllustrationPrint Design + MaterialsSwag Design <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/90183d18661f114b94da49f20a2e25dc7021d04e0943e193739a9082e980b782/01_BoldMonk_Lineup_BPN.png" data-mid="74378948" border="0" src="https://freight.cargo.site/w/1000/i/90183d18661f114b94da49f20a2e25dc7021d04e0943e193739a9082e980b782/01_BoldMonk_Lineup_BPN.png" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/721bcd56d8bc188db4469228f810f47178d74c367fe4225fd3c4fb49b56f3f9a/02B_BoldMonk_Symbol_BPN.png" data-mid="200091434" border="0" src="https://freight.cargo.site/w/1000/i/721bcd56d8bc188db4469228f810f47178d74c367fe4225fd3c4fb49b56f3f9a/02B_BoldMonk_Symbol_BPN.png" /><img width="2000" height="640" width_o="2000" height_o="640" data-src="https://freight.cargo.site/t/original/i/ea03e2279721032a1d11bf609a21cf91a209ef379daefa440cf302440018d0ea/05_BoldMonk_SymbolBreakdown_BPN.png" data-mid="74378952" border="0" src="https://freight.cargo.site/w/1000/i/ea03e2279721032a1d11bf609a21cf91a209ef379daefa440cf302440018d0ea/05_BoldMonk_SymbolBreakdown_BPN.png" /> <img width="2000" height="640" width_o="2000" height_o="640" data-src="https://freight.cargo.site/t/original/i/61ebdad70312c5073368e0c56ba804c2a1d6acb328570dbc899276e47f5771bc/04B_BoldMonk_Wordmark_BPN.png" data-mid="200091120" border="0" src="https://freight.cargo.site/w/1000/i/61ebdad70312c5073368e0c56ba804c2a1d6acb328570dbc899276e47f5771bc/04B_BoldMonk_Wordmark_BPN.png" /> To visually represent the brewery, a strong yet approachble wordmark was designed with custom lettering inspired by Gothic blackletter scripts of the past.Their beloved symbol took shape by succinctly combining three powerful elements—the bold monk, a compelling shield, and a rising phoenix which was activated from Atlanta’s seal as a valiant indicator of a city that has redefined and reinvented itself time and again. Bold Monk’s brandmark was purpose built for the physical brewery location and all internal and external touchpoints beyond their beer labels. <img width="2000" height="1384" width_o="2000" height_o="1384" data-src="https://freight.cargo.site/t/original/i/7bc5766061059d036b3bcaa9a4691794d2cae7f4f7ed9edba9d182f9629c2a5f/06B_BoldMonk_Logo_BPN.png" data-mid="246572636" border="0" src="https://freight.cargo.site/w/1000/i/7bc5766061059d036b3bcaa9a4691794d2cae7f4f7ed9edba9d182f9629c2a5f/06B_BoldMonk_Logo_BPN.png" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2b0f7976ce065c7bfe44c9c73928f5fd96599498076694f0ffb5f8febb6e3c1f/03_BoldMonk_BuildingSignage_BPN02.png" data-mid="74378968" border="0" src="https://freight.cargo.site/w/1000/i/2b0f7976ce065c7bfe44c9c73928f5fd96599498076694f0ffb5f8febb6e3c1f/03_BoldMonk_BuildingSignage_BPN02.png" /> <img width="1300" height="867" width_o="1300" height_o="867" data-src="https://freight.cargo.site/t/original/i/baf513c041d0d9a344ffc3dfb0a860b4d7daaa07f4ff7750a6af85cfe9de4f4a/DAEMON_2305463_5301.jpg" data-mid="246570762" border="0" src="https://freight.cargo.site/w/1000/i/baf513c041d0d9a344ffc3dfb0a860b4d7daaa07f4ff7750a6af85cfe9de4f4a/DAEMON_2305463_5301.jpg" />The brewery, rich in tactile wood and stone, is a place where people are encouraged to engage, celebrate, and reflect. Artful dining and gathering spaces, both indoor and out are purposely designed to promote harmony and a shared spirit of joy. <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/d06ab6ce82b38cf0f1ae851a8f04b14949b5f648aef748c49b9a8dd5d900b7b4/07_BoldMonk_Warrior_StMichael_BPN.png" data-mid="74378956" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d06ab6ce82b38cf0f1ae851a8f04b14949b5f648aef748c49b9a8dd5d900b7b4/07_BoldMonk_Warrior_StMichael_BPN.png" /> <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/7654ca62ea18e4ee656572e5f3690b06fd5134c8c7729f0cd7c8ca26255aa757/07_BoldMonk_Warrior_StTeresa_BPN.png" data-mid="74378957" border="0" src="https://freight.cargo.site/w/1000/i/7654ca62ea18e4ee656572e5f3690b06fd5134c8c7729f0cd7c8ca26255aa757/07_BoldMonk_Warrior_StTeresa_BPN.png" /> <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/e06d93fda4e5410feefd6bcaba11145e512152dc9733cc7655dee684a16f38da/07_BoldMonk_Warrior_StBernard_BPN.png" data-mid="74378955" border="0" src="https://freight.cargo.site/w/1000/i/e06d93fda4e5410feefd6bcaba11145e512152dc9733cc7655dee684a16f38da/07_BoldMonk_Warrior_StBernard_BPN.png" /> <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/ec4cc8f2d14038552b1ea894ad4ad5cb587f875d734c30e65f04be4dc4e2b110/14_BoldMonk_Warrior_Portraits_BPN.png" data-mid="74378969" border="0" src="https://freight.cargo.site/w/1000/i/ec4cc8f2d14038552b1ea894ad4ad5cb587f875d734c30e65f04be4dc4e2b110/14_BoldMonk_Warrior_Portraits_BPN.png" /> With a name like Bold Monk, it just felt right to illustrate well known monks, nuns and saints who have donned a warrior spirit. Inspired by relief paintings in ancient monasteries, these custom illustrations were created with a level of simplicity to exude a youthful, timeless approach. Each trappist-inspired beer is given it’s own warrior illustration along with a backstory that unveils their bold initiatives. <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/963e9a5e452b8fe8ebf62d6956c013f6e9c151f7b431502bb851a78c675f262c/08_BoldMonk_Warrior_Cans_BPN.png" data-mid="200090974" border="0" src="https://freight.cargo.site/w/1000/i/963e9a5e452b8fe8ebf62d6956c013f6e9c151f7b431502bb851a78c675f262c/08_BoldMonk_Warrior_Cans_BPN.png" /> <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/dccd33e7df8297c25f372ebcfa08a521ca8d4033fef4519ff6b70c8c6924f3ca/07_BoldMonk_Warriors_BPN.png" data-mid="74378973" border="0" src="https://freight.cargo.site/w/1000/i/dccd33e7df8297c25f372ebcfa08a521ca8d4033fef4519ff6b70c8c6924f3ca/07_BoldMonk_Warriors_BPN.png" /> <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/92cadc7c441242ea47902e95034f79252df5a7b58e241c4240a3da197475c5b7/09_BoldMonk_Indominus_Can_BPN.png" data-mid="74378965" border="0" src="https://freight.cargo.site/w/1000/i/92cadc7c441242ea47902e95034f79252df5a7b58e241c4240a3da197475c5b7/09_BoldMonk_Indominus_Can_BPN.png" /> <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/611f26fbcaa734c4a640ea5ba735171ef682e37fff2c8121d91d0429bd01d026/09_BoldMonk_TheWay_Can_BPN.png" data-mid="74378966" border="0" src="https://freight.cargo.site/w/1000/i/611f26fbcaa734c4a640ea5ba735171ef682e37fff2c8121d91d0429bd01d026/09_BoldMonk_TheWay_Can_BPN.png" /> <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/9746ae6efa58d430fb9cf70dee84a5ea5d67117311f9ebe7ac482ce6064b37af/09_BoldMonk_Discipline_Can_BPN.png" data-mid="74378964" border="0" src="https://freight.cargo.site/w/1000/i/9746ae6efa58d430fb9cf70dee84a5ea5d67117311f9ebe7ac482ce6064b37af/09_BoldMonk_Discipline_Can_BPN.png" /> <img width="980" height="652" width_o="980" height_o="652" data-src="https://freight.cargo.site/t/original/i/0fbf76edf4c1b162bbbfe0111302018fc5a2c440ce1cd2bcdbb2c5d68a7b6dd5/DAEMON_2305463_4261-980x652.jpg" data-mid="246570754" border="0" src="https://freight.cargo.site/w/980/i/0fbf76edf4c1b162bbbfe0111302018fc5a2c440ce1cd2bcdbb2c5d68a7b6dd5/DAEMON_2305463_4261-980x652.jpg" /> After the success of their original offerings, Bold Monk released two new summer ales. To reflect the lighter, brighter notes that accompany the season—and the beer— custom illustrations were drawn with tropical scenes to denote a playful atmosphere. <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/b01372c835a60da4ed366e664c5c7dc353779a5133c407bc8f43988d617c583b/15_BoldMonk_PadreWalkWater_Cans_BPN.png" data-mid="196957628" border="0" src="https://freight.cargo.site/w/1000/i/b01372c835a60da4ed366e664c5c7dc353779a5133c407bc8f43988d617c583b/15_BoldMonk_PadreWalkWater_Cans_BPN.png" /> To appeal to their audience’s diverse palate, Bold Monk also brews non-trappist style beers. A secondary design collection was created to distinguish these distinct profiles. <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/0dec2e3f057feb8e00985ad4be025f2d940ed6f5d90b0c9e7258bbad8c6cb92b/12_BoldMonk_BrotherIvan_Can_BPN.png" data-mid="74378962" border="0" src="https://freight.cargo.site/w/1000/i/0dec2e3f057feb8e00985ad4be025f2d940ed6f5d90b0c9e7258bbad8c6cb92b/12_BoldMonk_BrotherIvan_Can_BPN.png" /> <img width="1619" height="1024" width_o="1619" height_o="1024" data-src="https://freight.cargo.site/t/original/i/83108730a34d65fea959cde9e7a43e97267782b08700ee872b86e1fb2568c551/BoldMonk_AncientScroll_Inspiration.png" data-mid="246576313" border="0" src="https://freight.cargo.site/w/1000/i/83108730a34d65fea959cde9e7a43e97267782b08700ee872b86e1fb2568c551/BoldMonk_AncientScroll_Inspiration.png" /> Keeping to the classically modern and simple directive, a custom blackletter alphabet was created to narrate self-inspired stories to wrap around each can. This design element was influenced by the unraveling of ancient scrolls that reveal its engaging text. <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/77b16e53853b22d472b2dfbd574135a0e7feb1ca95e8260c1cafef8a23e6c6c2/11_BoldMonk_SharedSpirit_Can_BPN.png" data-mid="74378963" border="0" src="https://freight.cargo.site/w/1000/i/77b16e53853b22d472b2dfbd574135a0e7feb1ca95e8260c1cafef8a23e6c6c2/11_BoldMonk_SharedSpirit_Can_BPN.png" /> <img width="2000" height="942" width_o="2000" height_o="942" data-src="https://freight.cargo.site/t/original/i/e829ac74a38d5399f59e74184fcc895938d6c53699d686b007a50f12d39f2131/10_BoldMonk_CustomBlackletter_BPN.png" data-mid="74378971" border="0" src="https://freight.cargo.site/w/1000/i/e829ac74a38d5399f59e74184fcc895938d6c53699d686b007a50f12d39f2131/10_BoldMonk_CustomBlackletter_BPN.png" /> <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/7b5cdd8f1b04a691d6df42c5cb4bfebb4e8080d006f0c487aa6855a09932f8ae/12_BoldMonk_TheVow_BottleDetail_BPN.png" data-mid="74378970" border="0" src="https://freight.cargo.site/w/1000/i/7b5cdd8f1b04a691d6df42c5cb4bfebb4e8080d006f0c487aa6855a09932f8ae/12_BoldMonk_TheVow_BottleDetail_BPN.png" /> Occassionaly, Bold Monk features beers that run on a reserved scale. To highlight the lore of these offerings, a matte black bottle was designed along with a gold, foil-stamped label. A monk with a spiritual stature was illustrated for Vow, the pale ale offering. He is not without his bold intentions however, as his tablet states ‘I Bind to Myself thy Glory of Beer’s Spirit’. <img width="2000" height="1281" width_o="2000" height_o="1281" data-src="https://freight.cargo.site/t/original/i/d19505ba9576cc9e44975b07df750b20d20d87589001df2678aa4cdaea32dffa/12_BoldMonk_TheVow_Bottle_BPN.png" data-mid="74378961" border="0" src="https://freight.cargo.site/w/1000/i/d19505ba9576cc9e44975b07df750b20d20d87589001df2678aa4cdaea32dffa/12_BoldMonk_TheVow_Bottle_BPN.png" /> To capstone the visual identity, a thorough brand guidelines was developed to ensure consistency across all touchpoints. These guidelines outline and set directives for Bold Monk’s assets and their use as the company continues to grow. <img width="2000" height="1382" width_o="2000" height_o="1382" data-src="https://freight.cargo.site/t/original/i/f7e66336150ba32b106b67c53a7ce5e550f4aabc8dbb5e9734832511f066e3e0/13_BoldMonk_BrandGuidelines_03_BPN.png" data-mid="74378960" border="0" src="https://freight.cargo.site/w/1000/i/f7e66336150ba32b106b67c53a7ce5e550f4aabc8dbb5e9734832511f066e3e0/13_BoldMonk_BrandGuidelines_03_BPN.png" /> <img width="2000" height="1213" width_o="2000" height_o="1213" data-src="https://freight.cargo.site/t/original/i/b3d3d4343a2c5435467e3a9a63437431ef0d455c93072b22120b934a01da6d11/13_BoldMonk_BrandGuidelines_01_BPN.png" data-mid="74378958" border="0" src="https://freight.cargo.site/w/1000/i/b3d3d4343a2c5435467e3a9a63437431ef0d455c93072b22120b934a01da6d11/13_BoldMonk_BrandGuidelines_01_BPN.png" /> <img width="2000" height="1080" width_o="2000" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e734ccbfd3d073ff64034014ea4f6e2921e38f7f40a20373f6c9c0885843e3f8/13_BoldMonk_BrandGuidelines_02_BPN.png" data-mid="74378959" border="0" src="https://freight.cargo.site/w/1000/i/e734ccbfd3d073ff64034014ea4f6e2921e38f7f40a20373f6c9c0885843e3f8/13_BoldMonk_BrandGuidelines_02_BPN.png" /> <img width="980" height="652" width_o="980" height_o="652" data-src="https://freight.cargo.site/t/original/i/e2045f8bef1ef24444ab934de763e20c38aa6ffe0c3d2e3630f345198ff9cf46/DAEMON_2305463_4006-980x652.jpg" data-mid="246570987" border="0" src="https://freight.cargo.site/w/980/i/e2045f8bef1ef24444ab934de763e20c38aa6ffe0c3d2e3630f345198ff9cf46/DAEMON_2305463_4006-980x652.jpg" /> <img width="980" height="654" width_o="980" height_o="654" data-src="https://freight.cargo.site/t/original/i/6cbd3dbad709d5dda670e604839eff9ae8e6a4a3a3b99e3bc35bba5aaf36a1f1/DAEMON_2305463_5133-980x654.jpg" data-mid="246571020" border="0" src="https://freight.cargo.site/w/980/i/6cbd3dbad709d5dda670e604839eff9ae8e6a4a3a3b99e3bc35bba5aaf36a1f1/DAEMON_2305463_5133-980x654.jpg" /> © Brian Paul Nelson, LLC https://brianpaulnelson.com/Peachtree-Group Mon, 08 Jan 2024 22:19:13 +0000 Brian Paul Nelson, LLC https://brianpaulnelson.com/Peachtree-Group Peachtree Group <img width="2200" height="1650" width_o="2200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/ac9bc61368bfa0a570abb06f9ae1f848592064122d54854f85417f4618380a0a/07_PeachtreeGroup_Billboard_BPN.jpg" data-mid="206528848" border="0" src="https://freight.cargo.site/w/1000/i/ac9bc61368bfa0a570abb06f9ae1f848592064122d54854f85417f4618380a0a/07_PeachtreeGroup_Billboard_BPN.jpg" /> Where Experts Go to Grow Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. They have executed hundreds of investments since inception with a&nbsp;focus on real estate acquisition, development,&nbsp;and lending. Today, they manage over $2 billion&nbsp;in equity, augmented by services designed to&nbsp;protect, support, and grow their investments. The firm asked for a top-down approach starting with a thorough brand strategy followed by a sharp visual system to level-up their identity and further distinguish themselves from the competition. Collaboration Included — Brand StrategyBrand IdentityBrand MessagingEnvironmental SignagePresentation DesignPrint Design + MaterialsSocial Media TemplatesStationery SuiteSwag DesignWebsite Design <img width="2200" height="1513" width_o="2200" height_o="1513" data-src="https://freight.cargo.site/t/original/i/1462cd0f7f7192fbefb9771e5a0df85f02da9b53fbd0e641d027ca7eaaba5752/04_PeachtreeGroup_BusinessCards_BPN.jpg" data-mid="206195962" border="0" src="https://freight.cargo.site/w/1000/i/1462cd0f7f7192fbefb9771e5a0df85f02da9b53fbd0e641d027ca7eaaba5752/04_PeachtreeGroup_BusinessCards_BPN.jpg" /> <img width="2200" height="1513" width_o="2200" height_o="1513" data-src="https://freight.cargo.site/t/original/i/d04aa5f3b53d3888322708f78c2b94616413d24fa3dd791631b48dc590c3598d/08_PeachtreeGroup_Notecards_BPN.jpg" data-mid="206214710" border="0" src="https://freight.cargo.site/w/1000/i/d04aa5f3b53d3888322708f78c2b94616413d24fa3dd791631b48dc590c3598d/08_PeachtreeGroup_Notecards_BPN.jpg" /> <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/07be615ac7c2a86e833a62139957c782cc086bec412eade29eb6d5abd0ee38d8/02_PeachtreeGroup_Sign_BPN.jpg" data-mid="206215790" border="0" src="https://freight.cargo.site/w/1000/i/07be615ac7c2a86e833a62139957c782cc086bec412eade29eb6d5abd0ee38d8/02_PeachtreeGroup_Sign_BPN.jpg" /><img width="2200" height="1513" width_o="2200" height_o="1513" data-src="https://freight.cargo.site/t/original/i/1f28baca72b037d0d4c05b48d23b914c5ddb890a01d749d4d0579c506f421ff2/06_PeachtreeGroup_Book_BPN.jpg" data-mid="207827059" border="0" src="https://freight.cargo.site/w/1000/i/1f28baca72b037d0d4c05b48d23b914c5ddb890a01d749d4d0579c506f421ff2/06_PeachtreeGroup_Book_BPN.jpg" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/9a3f54b13a3e24bb2b94b5d6b8e0bbdf82f113a5fc76a5a8387538aaaa4b4929/05_PeachtreeGroup_Logo_BPN.png" data-mid="206176274" border="0" src="https://freight.cargo.site/w/1000/i/9a3f54b13a3e24bb2b94b5d6b8e0bbdf82f113a5fc76a5a8387538aaaa4b4929/05_PeachtreeGroup_Logo_BPN.png" /> Peachtree Group’s original&nbsp; symbol was rooted in legacy, but felt busy, especially at smaller sizes. While keeping the equity of the tree grounded, the updated mark is now simple, clear, and smart as it grows into a capital P letterform. The new logo now succinctly champions the brand’s position to drive growth through deep expertise and strategic foresight. <img width="2200" height="704" width_o="2200" height_o="704" data-src="https://freight.cargo.site/t/original/i/ca27d330e93f8fb860c3dbf0fbb1cb4512d9c7eddba2e41f5dc40ce32b8a4b3e/13_PeachtreeGroup_Before-After_BPN.png" data-mid="207834423" border="0" src="https://freight.cargo.site/w/1000/i/ca27d330e93f8fb860c3dbf0fbb1cb4512d9c7eddba2e41f5dc40ce32b8a4b3e/13_PeachtreeGroup_Before-After_BPN.png" /> Before After <img width="2200" height="1513" width_o="2200" height_o="1513" data-src="https://freight.cargo.site/t/original/i/bbcc85e0c86945c1ee601ac2241b45b1d10862ccbb9e88f89832b4fcb7a72a02/09_PeachtreeGroup_Phone_BPN_A1.jpg" data-mid="218034703" border="0" src="https://freight.cargo.site/w/1000/i/bbcc85e0c86945c1ee601ac2241b45b1d10862ccbb9e88f89832b4fcb7a72a02/09_PeachtreeGroup_Phone_BPN_A1.jpg" /> <img width="2200" height="1513" width_o="2200" height_o="1513" data-src="https://freight.cargo.site/t/original/i/8d392c1fe7bedcf160b8c9984500425bb59c70367607f59fab28737c2e64129e/09_PeachtreeGroup_Phone_BPN_B1.jpg" data-mid="218034704" border="0" src="https://freight.cargo.site/w/1000/i/8d392c1fe7bedcf160b8c9984500425bb59c70367607f59fab28737c2e64129e/09_PeachtreeGroup_Phone_BPN_B1.jpg" /> <img width="2200" height="1513" width_o="2200" height_o="1513" data-src="https://freight.cargo.site/t/original/i/9135a6b2bc77b4c9496395f6ec8d984caa3392410b396a30622503011f78b3b9/09_PeachtreeGroup_Phone_BPN_C1.jpg" data-mid="218034705" border="0" src="https://freight.cargo.site/w/1000/i/9135a6b2bc77b4c9496395f6ec8d984caa3392410b396a30622503011f78b3b9/09_PeachtreeGroup_Phone_BPN_C1.jpg" /> <img width="2200" height="1513" width_o="2200" height_o="1513" data-src="https://freight.cargo.site/t/original/i/0eb2fcfe4ff84ffe4bec9bada1d1e93f9e117ccbfb72dc1ba17d015f07fbe3d7/09_PeachtreeGroup_Phone_BPN_D1.jpg" data-mid="218034706" border="0" src="https://freight.cargo.site/w/1000/i/0eb2fcfe4ff84ffe4bec9bada1d1e93f9e117ccbfb72dc1ba17d015f07fbe3d7/09_PeachtreeGroup_Phone_BPN_D1.jpg" /> <img width="2200" height="1650" width_o="2200" height_o="1650" data-src="https://freight.cargo.site/t/original/i/00b7d1ebb4986f0211e83a5856e0ce7a80348c12db8258431c3eca8a761d7840/10_PeachtreeGroup_BillboardPoster_BPN.jpg" data-mid="207820315" border="0" src="https://freight.cargo.site/w/1000/i/00b7d1ebb4986f0211e83a5856e0ce7a80348c12db8258431c3eca8a761d7840/10_PeachtreeGroup_BillboardPoster_BPN.jpg" /> A collection of patterns and linework using leaves, roots and arrows was created to add visual interest and represent Peachtree Group firmly planted growth. <img width="2200" height="1512" width_o="2200" height_o="1512" data-src="https://freight.cargo.site/t/original/i/1a42c735b93c44f918482d629ba747bec9ea436a098d3e5cd3b3db9c03b520f6/12_PeachtreeGroup_Portfolio_BPN.jpg" data-mid="207827128" border="0" src="https://freight.cargo.site/w/1000/i/1a42c735b93c44f918482d629ba747bec9ea436a098d3e5cd3b3db9c03b520f6/12_PeachtreeGroup_Portfolio_BPN.jpg" /><img width="2200" height="1101" width_o="2200" height_o="1101" data-src="https://freight.cargo.site/t/original/i/18bbcd64b621db604132ed670de1c47aa0de675a0cb194f94077708a3e3b646f/11_PeachtreeGroup_SocialPosts_BPN.png" data-mid="207728157" border="0" src="https://freight.cargo.site/w/1000/i/18bbcd64b621db604132ed670de1c47aa0de675a0cb194f94077708a3e3b646f/11_PeachtreeGroup_SocialPosts_BPN.png" /> <img width="2200" height="1408" width_o="2200" height_o="1408" data-src="https://freight.cargo.site/t/original/i/113e23adbfdb7a1a3026060003b6bdde38a72de754a52e087253f445f5b484bc/17_PeachtreeGroup_Banners_BPN.jpg" data-mid="211287314" border="0" src="https://freight.cargo.site/w/1000/i/113e23adbfdb7a1a3026060003b6bdde38a72de754a52e087253f445f5b484bc/17_PeachtreeGroup_Banners_BPN.jpg" /> <img width="1500" height="2053" width_o="1500" height_o="2053" data-src="https://freight.cargo.site/t/original/i/e1abf818ac0070f017c389ddc686b388d5b6bee43a82a1e0c19d2a0360f59746/16_PeachtreeGroup_GolfBall_BPN.jpg" data-mid="208993838" border="0" src="https://freight.cargo.site/w/1000/i/e1abf818ac0070f017c389ddc686b388d5b6bee43a82a1e0c19d2a0360f59746/16_PeachtreeGroup_GolfBall_BPN.jpg" /> <img width="1500" height="2053" width_o="1500" height_o="2053" data-src="https://freight.cargo.site/t/original/i/32507998873a87e7e291c4b68bdfd535e12cfd5072d98c201df43978f8ab207a/14_PeachtreeGroup_Bag_BPN.jpg" data-mid="208993837" border="0" src="https://freight.cargo.site/w/1000/i/32507998873a87e7e291c4b68bdfd535e12cfd5072d98c201df43978f8ab207a/14_PeachtreeGroup_Bag_BPN.jpg" /> <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/4451aed66233d69f4dc4656794acf0e7549a9d56fec8c3a16ecbbc6a6a36f7dc/15_PeachtreeGroup_Building_BPN.jpg" data-mid="206340552" border="0" src="https://freight.cargo.site/w/1000/i/4451aed66233d69f4dc4656794acf0e7549a9d56fec8c3a16ecbbc6a6a36f7dc/15_PeachtreeGroup_Building_BPN.jpg" /> © Brian Paul Nelson, LLC in partnership with © Matchstic